CONTACT:
Patricia Demchak Billinger, American Red Cross
(303) 607-4766 | Patricia.Billinger@redcross.org
Micki Trost, Colorado Division of Homeland Security and Emergency Management
(303) 472-4087 | Micki.Trost@state.co.us
FOR IMMEDIATE RELEASE:
Sept. 5, 2013
State of Colorado, Red Cross to Announce Statewide Preparedness Movement
Prepare Colorado Effort Seeks to Save Lives, Reduce Suffering and Losses, Improve Community Resiliency
DENVER, COLO. Sept. 5, 2013 – On Friday, Sept. 6, Colorado Lt. Governor Joe Garcia will join regional leaders from the American Red Cross and the Colorado Division of Homeland Security and Emergency Management in announcing a statewide “Prepare Colorado” movement intended to save lives, reduce suffering in the face of emergencies and improve our communities’ ability to bounce back from disasters.
The goal of Prepare Colorado is to make Colorado a national leader in whole-community preparedness.
The Red Cross and its partners at the State of Colorado will make a call for all sectors of our community – public, private and nonprofit – to commit to taking specific actions to increase the preparedness and disaster resiliency of individuals, households, schools, businesses, organizations and governmental agencies in Colorado.
Representatives from FEMA Region VIII will also participate in the press conference to recognize that “Prepare Colorado” is a great way for citizens to actively take control of their personal preparedness. FEMA officials will also speak to how the movement promotes action steps that align with the agency’s new, national emergency preparedness initiative, “America's Prepareathon.”
WHAT: Public Announcement of Statewide Prepare Colorado Movement
WHEN: 2-2:30 p.m., Friday, Sept. 6
WHERE: West steps of the State Capitol
WHO: Speakers will include Colorado Lt. Governor Joe Garcia; Gino Greco, CEO of the American Red Cross of Colorado and Wyoming; Tim Deal, FEMA Region VIII Federal Preparedness Coordinator; and Micki Trost, PIO for the Division of Homeland Security and Emergency Management.
WHY: Although not all disasters can be prevented, research has confirmed that taking strategic actions to be prepared results in fewer lives lost, reduced loss of property and income, lower impact on the local economy, and a faster, more thorough recovery. Successful preparedness requires the involvement of every aspect of a community, from the homeowner who mitigates her property, to the day care center with an evacuation plan, to the local church that opens as a shelter, to the corner store that remains open to provide re-building supplies and a paycheck for its disaster-affected employees.
Recognizing this need for “whole community” preparedness, the American Red Cross and the Colorado Division of Homeland Security and Emergency Management are partnering to promote a Prepare Colorado movement that will engage all sectors of the community, in all 64 Colorado counties, over the next three years.
Goals of the effort include:
- Increasing access to lifesaving training such as CPR, first aid and disaster preparedness
- Improving business and organizational preparedness and resilience
- Engaging and empowering local community networks to take specific preparedness actions
- Ensuring that at least 2.5 million Colorado households have an emergency plan and kit
- Increasing local disaster response agencies’ capacities to respond to major disasters
- Promoting consistent disaster guidance to the public to enhance their safety before, during and after emergencies.
More than two dozen Colorado businesses, organizations and agencies have already signed on to the Prepare Colorado movement by committing to support preparedness in their local communities, including:
- American Red Cross
- Anschutz Foundation
- Ball Corporation
- BOMA
- CDPHE Office of Emergency Preparedness and Response
- CH2M HILL
- Colorado Division of Fire Prevention and Control
- Colorado School Safety Resource Center
- Colorado Department of Public Safety - Office of Emergency Management
- Colorado Department of Public Safety - Office of Preparedness
- Colorado Department of Public Safety - Office of Prevention and Security
- Colorado Division of Homeland Security and Emergency Management
- Colorado Emergency Management Agency (CEMA)
- Colorado Emergency Preparedness Partnership (CEPP)
- Colorado Oil & Gas Association
- Colorado Preparedness Advisory Council (CPAC)
- DaVita
- Denver International Airport
- ESSMetron
- FEMA Region VIII
- Husch Blackwell
- Kaiser Permanente
- Newmont Mining
- PCL Construction
- Pueblo County Sheriff’s Office: PreparePueblo
- RE/MAX International
- Rocky Mountain Insurance Information Association
- USFS Rocky Mountain Region
- Walgreens
- Xcel Energy
Resources and information will be available at www.readycolorado.co and www.redcross.org/colorado.
| September is National Preparedness Month. Pledge to Prepare by joining the National Preparedness Community now! Empower yourself and help coordinate preparedness activities for your family, neighbors and co-workers and those with whom you may study or worship. |  |
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